An excellent user experience on your website assures you that your online visitors can find out the things that they want.
It’s your job to create great content, add relevant images, and optimize it that keeps your audience engaged.
User Experience better known as UX focuses on achieving a deeper understanding of user’s online activities, preferences, and their needs.
In today’s online marketing competition your website is the most essential thing to stand upon your competitors.
Here are a few tips and tricks to improve the user experience for your business website:
1.Optimize your site Loading Time for better user experience
The most irritating thing about a website is if It takes a lot of time to load.
If your website also takes too much time to load then, it may create a negative impact on your business.
40% of the visitors may leave your site without properly visiting it if your website is taking time 5sec or more to load It effects user experience
To engage your audience, you need to optimize your site speed.
2.Use colors and fonts which are easy to read:
This is the area where you need to spend some time planning your website’s color and text font.
For your website color, you should always go for good eye-soothing contrast, and for a font, you can choose modern fonts.
Also, make sure you are using a proper brand color that shows the business mission and vision
Like Facebook uses blue as their website color its shows confidence, reliability, and responsibility.
3.Consider mobile users:
Nowadays the number of mobile users is increased compared to computer users.
In 2020, mobile devices (excluding tablets) generated 50.81 percent of global website traffic.
In this situation, you should optimize your website for mobile users also.
Use the responsive design for mobile as it gives your audience the same experience which they have while using the computer.
Otherwise, you may lose up to 70% of your audience through this small problem.
Make sure your following proper user experience in terms of mobile users
4.Include the call-to-action button on every page:
It hard to avoid if you see a call-to-action button on every page.
Call-to-action buttons are a very important part of your website that needs special attention.
You should also highlight the call-to-action button by using bright colors so that the targeted customer can provide their information on the page that will help you convert them to your customer.
Also through this, you can get lots of organic data which you can use for future purpose promotions like email marketing
By following the above tips and tricks you can improve the user experience for your business website.
Digital Tab one of the leading digital marketing agencies in Kolkata, offers affordable and effective Digital Marketing services, as well as Video Marketing services. With Digital Tab grow your online engagement and prosper your business.