In today’s era, online business uses many advertising methods, in which SMS Marketing is a prevalent advertising method, which grows the online business rapidly. In addition, In today’s era, SMS and taxing messages are increasing very much, so business has made it a marketing tool to reach their target audience.
If you want to know about SMS Marketing and want to start it, then in this blog, you will get an SMS Marketing guide. Firstly, we will share SMS marketing, its importance, and how to write an SMS. So, please stay connected with us.
What is SMS Marketing?
SMS is the short message service used to send a text message by the mobile network on the mobile device phone. SMS marketing is also known as Text marketing.
In the 2000s, SMS was usually used to communicate with each other. However, now with the help of SMS Marketing, you can update your audience, inform your offers, remind your customers about your date, events, and more.
Importance of the SMS Marketing
There are vast benefits of using SMS Marketing tools for your business. Let’s see what you will get when you use these tools.
1- By using SMS marketing, you can track significant matrices. It means when your message is delivered, when someone reads it, and more.
2- You can easily engage with your audience and get more leads and new customers by using this marketing tool for your business.
3- With these marketing tools, you can know more about your target audience and run a campaign that gives you customer feedback.
4- The cost of SMS marketing is not very expensive, and also you can improve your conversion rate.
5- SMS marketing is very flexible and reliable. Besides, it gives the short space to convey the business’s information but allows you to inform in a few minutes with a minimum of 160 characters.
SMS Marketing guide: How to write the SMS message for the campaign
If you are new to SMS marketing, you have many types of questions coming to your mind, such as should the tone of your message text be informal or informal, or relaxed? And How many characters should you use in your SMS, and more?
So don’t worry because we will tell you exactly those things that will help you in this section. In addition, you can encourage your audience to open the SMS and click on the link to shop well.
1- Use formal text over informal text messages:-
As we know, the informal tone can be very appropriate, but we know that we are a businessman in the end. That’s why if you use a non-business content tone, it will make a wrong impression on your customers.
While writing the text, you can include punctuation, question marks, and exclamation. Moreover, do not use All-Caps in your warming section because it gives a negative impression.
2- Personalize your message:-
If you are using SMS Marketing techniques, then you have an opportunity to make the message personalized. It means that the person you are sending the message to, say by his name, like Hi [write the sender name], after that you can write your message. You can make This SMS even better. You can add in the audience segments, such as the pain point, gender, general location, and more.
3- Kepp it shorts your messages:-
That is not the suggestion. It is a rule that you should always use a maximum of 160 characters in your message. In addition,
If you don’t do this, your SMS marketing will be broken, and this message will look unprofessional.
4- Frame your message:-
Try to frame your message, neither write too small nor write too big moreover do not miss any point. Write your main point first, then write a second line at its base. If you face a problem while framing the message, you can take help from the best digital marketing company.
5- You must include a Call- To -Action (CTA):-
Whatever you write in your message, write it clearly and also use a call to action in it. In addition, You can use hyperlinks instead of using a long CTA, which is very effective. Besides, with your hyperlink, you will help your audience reach the main website without hassle.
Let us understand with an example. If you have said in your call-to-action that you want to know more about your website, then click on it. So there can be a problem with the customer after all. That’s why if you give a direct hyperlink to finding the link of your website, then you will be able to get more audience on your website.
The bottom line of SMS Marketing:-
This blog gives the vital details of SMS marketing and provides some tips on writing an SMS message. If you want to know more about how to create an SMS marketing campaign, you can consult the best digital marketing company.