We have experience with and work with businesses of all sizes, from local companies and start-ups to national and multinational brands. We have experience of working with companies in all sorts of sectors, from software companies and insurers to local plumbers and photographers.

At the end of the month cycle, we like to keep our clients up-to-date. We send monthly reports outlining performance, as well as work completed and upcoming work. In addition, we will also show you how to use Analytics and set up appropriate dashboards so you can keep track of performance yourselves.

We also provide action lists detailing all the areas we believe need working on, with appropriate due dates.

If that isn’t enough, we also will be in regular contact and if possible will spend time in your office working alongside you.

Digital marketing is a bit of a catch-all phrase to cover all the services we offer. There are likely all sorts of definitions, but in our particular case it covers anything based online. This includes:

SEO
PPC
Analytics and conversion rate optimisation
Content creation and marketing
Social media
Email marketing
Marketing automation

SEO stands for search engine optimisation, and while there are many detailed explanations, the best one we can think of is “making things appear higher in Google (or any other search engine)”. In our case, we also break SEO into on-site and off-site SEO.

On-site SEO works on things on your own site that will help search engines understand what you do and find all the pages on your site. Off-site SEO is concerned with creating links back to your site in order to help demonstrate relevance and popularity to Google.

It is obviously more technical than that, but we reckon these are good summaries.

PPC stands for pay-per-click, and is a phrase used to describe the paid advertising model available to companies on sites such as Google (the results at the right or top of the normal search results). The name comes from the fact you only pay for the advertising when someone clicks on it.

It is commonly used to refer to Google AdWords, but could equally describe Bing Advertising, Facebook Advertising or any other kind of online advertising where you pay per click.

Social media marketing in simple terms is to make use of social media platforms to reach and engage your targeted audience for your product or service.
A social media marketing strategy can be evolved by first looking into your buyer’s persona and then identifying as to which platform or medium of communication is best suitable. There is no straight strategy or Omni strategy, it has to be derived by considering many variables and it can be unique for everyone.